Making Heritage Pay for Itself
Monuments don't just need admiration. They need maintenance
"We started Classicum in 2025 because we saw too many closed doors"
We're a startup with a practical goal: making heritage pay for itself. Public funding isn't enough to keep the lights on and the roof repaired
We do what's needed to generate revenue for the venue—ticketed events, corporate galas, private tours. We're not musicians; we're the ones moving the chairs, securing permits, and selling tickets so history can fund its own future
Milan, 2025. Event preparation
The Team
Business, science, and marketing applied to heritage
Ettore
Director
Business background. Handles operations, finances, and strategy.
Allegra
Venues
Science background. Scouts locations and manages logistics.
Francesca
Communications
Marketing background. Connects the audience to the project.
Our Model
We treat heritage as a resource to be managed, not just a monument to admire
Open the Doors
Many monuments are closed or under-visited. We negotiate access and handle permits.
Generate Revenue
We create reasons to visit: guided experiences, galas, cultural evenings. People pay, revenue is generated
Fund the Building
A portion of every ticket goes to the venue. The goal isn't just a great evening—it's fixing the roof.
We do what's needed to keep the monument alive.
Est. 2025Events That
Fund Heritage
The Problem
Monuments need constant maintenance. Grants alone aren't enough
Our Approach
We turn silent spaces into active venues, generating independent income
The Outcome
A portion of every ticket funds the building that hosts the event